Rewire Retail™

Developed exclusively for leading UK grocery outlets, Rewire Retail™ is a pioneering approach to supermarket merchandising, designed to boost basket value by putting what belongs together, together. Instead of rigid categories, my Product Associative Merchandising model creates meaningful connections—placing complementary items side by side at the exact moment shoppers are ready to buy. From wine and corkscrews to potatoes and mashers, this strategy transforms aisles into stories, sparks impulse discovery, and elevates the customer journey. The result: higher sales, stronger loyalty, and a shopping experience that feels intuitive, inspiring, and memorable.